Peter Berridge, PCC, Founder and President

Peter Berridge, PCC, Founder and President


  • Professional Certified Coach through the International Coach Federation (over 3,000 hours of individual coaching and completion of an accredited coaching program including coach supervision)

  • Master of Applied Positive Psychology, University of Pennsylvania

  • Co-founder & designer of the Shift Positive 360®

  • Certified Coach, Hudson Institute of Santa Barbara

  • Executive Coach training - New Ventures West, Newfield and Leadership Institute of Seattle

  • Appreciative Inquiry: Leveraging Strengths for Transformative Lasting Change, David Cooperrider, Case Western Reserve University

  • Leadership Circle Profile™ Certification

  • Myers-Briggs Type Indicator (MBTI) Qualified trainer

  • Certified SOCIAL STYLE and Versatility Instructor

  • Grove: Strategic Visioning Facilitator - visual approaches to strategic planning and decision-making

Peter Berridge is an accomplished coach and facilitator who utilizes the sciences of positive psychology and executive coaching to help individuals, teams, and organizations be more engaged, effective and productive. Pete became a certified executive coach through the Hudson Institute of Santa Barbara and is one of 350 people in the world with a Master of Applied Positive Psychology (MAPP) degree from the University of Pennsylvania. Positive psychology is the study of human strengths and well-being which employs proven methods to promote the flourishing of people, organizations, and communities. It is with this training that the Shift Positive 360 was born; a unique way of gathering and giving feedback that is more effective and enjoyable. Pete was determined to bring the benefits of Positive Psychology into the feedback process, which led him to co-create Change Positive, LLC.

Pete also has advanced training in the art of appreciative inquiry and visual facilitation, which he uses to engage organizations and their stakeholders in a highly interactive way, to envision a compelling future, and to move forward with focus and energy. He has 25+ years of coaching (more than 4,000 hours of individual coaching), facilitation, and Human Resources experience, culminating as executive VP of Human Resources at Courage Center, a nationally respected healthcare agency. Pete's passion is coaching senior executives, rising leaders, teams, and organizations that are navigating challenges and charting new directions. 

  • Mentor Coach, University of St. Thomas, Executive Coach Certification program

  • Foundations of Positive Psychology, University of Pennsylvania

  • "Crucial Conversations" instructor training

  • Studer Group - "9 Principles of Hardwiring Excellence"

  • “Renewing Teams in Changing Times”, Hudson Institute Certified trainer

  • Certificate, The Fund Raising School, Indiana University
    Center on Philanthropy

  • Balanced Scorecards and Strategy Mapping - Michigan State

  • Wilson Learning - Supervisory Leadership Series

  • Six Sigma Green Belt

  • Application of the Gallup Q12 to establish productive

  • B.S. Business Administration - Personnel and Industrial Relations - Carlson School of Management, University of Minnesota

Why Shorebird?

Every person has times of personal change and growth ~ life chapters and transitions. These can be invigorating and at the same time, difficult.

For recreation and artistic outlet, I do woodcarving; a favorite being the shorebird. It was during a time of personal growth and change that I had questions about my future goals and direction. I was pulled by both desire for new direction and yet settled into the comfort of my current circumstances.

Then, on the beach one day, a shorebird crossed my path and I stopped listening to the voices of doubt. Instead, I followed my curiosity, my intention, and I created new voices of possibility and embarked on a new path.
— Pete


Shorebird has relationships with other firms who have deep expertise in their respective domains and have helped us add significant value to our client relationships. 

Jenny Peterson is an expert in emotional intelligence, stress reduction, and resilience who brings her unique experience and education together to provide powerful client outcomes. Jenny’s PhD research is in the subject of emotional intelligence and compassion fatigue in physicians. Jenny is certified in multiple EI tools as well as HeartMath techniques for stress reduction. Shorebird partners with Jenny to administer and interpret emotional intelligence assessments and help craft plans for executives to gain greater impact and wellbeing through improved emotional intelligence skills. Clients regularly comment on the richness that working with Jenny has brought to their coaching experience. Check out Jenny at: or